Founded in Istanbul in 1991, Mavi Jeans designs a full collection of jeanswear for women and men. Mavi sells 7.000.000 pairs of jeans a year and is now sold at over, 4600 specialty stores, better department stores and specialty chains stores in 50 countries including the US, Australia, Canada, Germany, England, Denmark, Italy, France and Netherlands Mavi, which means blue in Turkish, is known for high quality, great fitting and fashion-forward denim.

Mavi's Jeans' development from a jeans brand to an international clothing brand has been achieved through "Perfect Fit". The Perfect Fit is not just about fitting the body. It is also about fitting the culture. The connection of Mavi to its customer is more than just lifestyle. It is being a part of their life and the consumers being part of Maviology.